On Art, Design and more…A tête-à-tête with Meera Sethi

Josheen Oberoi chats with Meera Sethi about identities, processes and her forthcoming projects

New York:  Meera Sethi is a Toronto based artist of Indian origin. With a graphics design background and an artist’s curiosity.  Meera’s art straddles many worlds; fine art and design, Indian and diaspora. Her work has been featured widely in publications like Vogue India, CNNgo and MTV Desi. Some of her works are now available  on StoryLTD.

Her recent work has tackled complex questions about identity and migration with pictorially vivid imagery. She makes these questions accessible through her visual images in ways that allow us viewers to engage and celebrate them. As an admirer of her work, I was very happy to have an opportunity to learn more about her art. In our conversation below, Meera Sethi will trace the contours of her life as an artist and tell us how she creates her vibrant body of work.

Meera Sethi

Meera Sethi

Q: Meera, let’s start with the question of how your engagement with art began.

A: Although art was always my favourite subject growing up, I never planned to be an artist. I entered university interested in cultural studies, anti-colonial and feminist studies. I followed this through by completing a BFA in Art Theory and a Master’s in Interdisciplinary (Cultural) Studies. However, during my entire academic education, I was quietly working away as a self-taught graphic designer, accepting occasional freelance design projects.

Little did I realize at the time that it was the making of imagery, as opposed to its study, that would emerge as my passion. After graduate school, I went from working as an arts researcher, to being employed as a graphic designer, to eventually working full-time for myself as a freelance designer and now a visual artist. My life as a professional artist began unexpectedly after I spontaneously embarked on what was to become my first and most influential series – Firangi Rang Barangi – in the evenings after returning home from my 9-5 day job. What I saw surprised me: I had a natural inclination to combine colour with form.

Q: Where do you feel you are, as an artist, and what has brought you here?  

Meera Sethi in the studio

Meera Sethi in the studio

A: It’s certainly been a journey. Now, when I look back at some of my earliest drawings and sketches, I see an interest in portraiture and depicting clothing. In fact, the only surviving artwork I have from when I was a child is a self-portrait done at age 5, in which I have attempted with much detail to convey the texture, colour and pattern of my plaid dress. When I rediscovered this drawing, I was shocked to see the similarity in my choice of subject 30 years on! Today, I find myself drawn to the cultural, political and spiritual lives of diasporic South Asians and the hybridity of our identities as expressed

 

Meera Sethi, Self-Portrait, Age 5

Meera Sethi, Self-Portrait, Age 5

Q: That is an interesting point because your work appears to function at the intersections of art and design to a great extent. Could you tell us about your approach and process?

A: I tend to look at things through the lens of design. What I mean by this is that I look at work for its aesthetic appeal and function before I enter the deeper meaning it conveys. I tend to use this approach in the making of my own work where I am as much concerned with the beauty and the function as I am with the story it is telling. I think this comes from my long history as a graphic designer who never fully fit into the art world. Not to discredit the important conversations happening within artistic communities, but I would still rather pick up a Creative Review or Eye than an ArtReview or Frieze. At the same time, I make art, not design. My work is not solving a problem or responding to a client brief. There is of course sometimes a fine line between the two disciplines. I am most comfortable on this edge. My research for new projects increasingly involves a combination of reading popular and academic articles, looking at art, design and craft sources, and meditating.

"Intersections" in progress

“Intersections” in progress

Q: You have also worked with large scale formats like murals. Please tell us about the work.

A: In late 2013, I completed my first large-scale public outdoor mural. It is a massive 44 feet x 39 feet wall-painting called “Intersections” that commemorates the cultural, social and political intersections made by LGBTQ South Asian communities in Canada. It’s a giant celebration of our organizing and partying, our identities, diversity and presence. The mural itself references Rabari mirrorwork from Rajasthan as a symbol of the unifying power of incredibly diverse South Asian textile traditions.

"Intersections" in progress

“Intersections” in progress

 

 

 

 

 

 

 

 

 

 

 

 

Intersections, Church Street Mural

Intersections, Church Street Mural

Studio

Studio

Q: Along with the large scale format, you actively work with prints and creating two different scales of the same visual images. Could you speak to that choice a little bit?

A: Much of my work is quite large in format, making the work difficult to transport and higher in cost. At the same time, the quality of line, colour and form in my work is quite even and sharp, so it translates well into a print medium. I like to make high quality, limited edition small-size prints available of some pieces as a matter of accessibility. In my mind, a simple but important intention is to have my work inspire the hearts and lives of others. To have my art seen by multiple people in daily life is one way to do this. Perhaps, indebted again to design, before making work, I often imagine it in someone’s home, where it makes a small but consistent impact on everyday life decisions by inviting a sense of beauty and joy.

Q: Tell us what comes next. Are you working on new projects?

A: I am in the process of working on three different projects. The most immediate is a new series of acrylic paintings on canvas called “On the Margins of the Divine” that look to Mughal miniature albums as a starting point. Next, is an international, collaborative performance art piece called “Unstitched” that takes a sari and creates a line of community and continuity among 108 people. And lastly, a two-part photography and mixed-media painting project called “Upping the Aunty” that celebrates our elders and their fabulousness!

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The Usual Jewellery/Silver Suspects

Eavesdropping. Prying on intimate matters. Insubordination to prevailing trends. Wooing money and hearts. And it goes on. Having maintained a low profile for decades, these pieces have suddenly emerged from their lairs and are now under trial on auction  at Saffronart. Rashmi rounds up nine of the important ones from the upcoming Online Auction of Fine Jewels and Silver

1. This Stunning Edwardian Brooch: For Rebelling and Subversion

Estimate: Rs 55,00,000 – 75,00,000

Lot 27: An Important Diamond Brooch

Lot 27: An Important Diamond Brooch

There’s no denying that the central diamond draws you to itself with brutal, hypnotic force.  And look at all those delicately designed full-cut diamonds pandering to its ego. With an air of old-world pride, the brooch reveals it’s nearly a hundred years old. “A true iconoclast,” it beams, referring to King Edward VII who, breaking free from his mother Queen Victoria’s influence, set a new path for fashion from 1901 onwards. Sure, its brethren are just like it—elegant, feminine, intricate—but this one is special, especially since it’s been in the care of an important Parsi family here in Mumbai.

  1. This Period Coin Necklace: For Its Double Identity

Estimate: Rs 10,50,000 – 12,50,000

Lot 3: A Period ‘Kasu Malai’ or Coin Necklace

Lot 3: A Period ‘Kasu Malai’ or Coin Necklace

Seated smugly under the interrogation light, it shrugs and tinkles—it’s adapted over the centuries and picked up our ways. It’s being vague about why it’s called what it is: a Kasu Malai. I assume it’s the Tamil words for ‘coin’ and ‘necklace’. “It could be, but it also could be something else,” it hints rather cryptically. “I’ve been told I’m named after a certain Sanar Kasu.” When asked who this person was, “Some tavern keeper from the Chola days who hoarded too much gold and landed in trouble for it.” How serious was it? “Got the death sentence. Apparently his last wish was that he wanted all pure gold coins to be named after him—the narcissist.”

It doesn’t end there. The malai‘s (literal) two-facedness reveals a script and a seated Balakrishna decked with cabochon rubies, making it a potent candidate.

Edit: Similar coins, showing a seated Balakrishna and a Devanagari inscription on the reverse, date back to the time of king Krishna Devaraya from the 16th century, and were known as gadyanas.

  1. This Set of Pacheli Bangles and Diamond Choker: For Monopolising a Rare Enamel

Estimates: Rs. 6,00,000 – 8,00,000 for each lot

Lots 20 and 21: A Pair of ‘Polki’ Diamond and Enamelled Pacheli Bangles and A Period ‘Polki’ Choker

Lots 20 and 21: A Pair of ‘Polki’ Diamond and Enamelled Pacheli Bangles and A Period ‘Polki’ Diamond Choker

Lot 20: A Pair of ‘Polki’ Diamond and Enamelled Pacheli Bangles

Lot 20: A Pair of ‘Polki’ Diamond and Enamelled Pacheli Bangles

Lot 21: Reverse

Lot 21: Close up of the reverse of A Period ‘Polki’ Diamond Choker

We’ve got a lot to thank the Persians for, and somewhere in that long list is the technique of enamelling. Among all the luscious shades on view is the famed Gulabi minakari or pink enamelling from Varanasi. A layer of pink paint is applied over an opaque white background, and what you most commonly see is flower buds. Just like you do over here. Pink enamelling has almost dwindled out of use now. So your chances of stumbling upon jewellery with Varanasi mina are very, very slim. These bangles and choker are part of the privileged few that get to show off their gorgeous pink enamelling. And also for the next reason….

  1. This Set of Bangles, Necklaces, Ring and Earrings: For Being Privy to Family/Political Secrets

Estimates:
Lot 20 – Rs. 6,00,000 – 8,00,000
Lot 21 – Rs. 6,00,000 – 8,00,000
Lot 22 – Rs 10,00,000 – 12,00,000
Lot 23 – Rs 1,00,000 – 1,50,000
Lot 24 – Rs 5,00,000 – 7,00,000
Lot 25 – Rs 4,00,000 – 6,00,000

Lot 22: An Impressive Pair Of Period Gemset Bracelets

Lot 22: An Impressive Pair Of Period Gemset Bracelets

Lot 23: A Period 'Thewa' Ring

Lot 23: A Period ‘Thewa’ Ring

Lot 24: A Period 'Polki' Diamond Necklace

Lot 24: A Period ‘Polki’ Diamond Necklace

Lot 25: A Pair Of Diamond 'Polki' Ear Pendants

Lot 25: A Pair Of Diamond ‘Polki’ Ear Pendants

They come from the family of one of Ahmedabad’s most influential businessmen…*drumroll*…Seth Mangaldas Girdhardas. Back in the day (sometime in the early 20th century), he oversaw a cluster of mills, was a staunch supporter of Gandhi, and founded a school for deaf and dumb children. Having been with a descendant of the Sheth, they certainly have a lot of stories to share…which they obviously won’t.

  1. This Burmese Silver Box: For Being Unabashedly Opulent in Depicting Mythology

Estimate: Rs 1,75,000 – 2,75,000

Lot 57: A Period Silver Box

Lot 57: A Period Silver Box

You’re wondering why scenes of the Ramayan swarm its cartouches. The Burmese depict their Ramayan scenes with about the same amount of flamboyance we do, but with a Thai twist to them. You spot the headdresses and see what I’m talking about. Not too long ago (1760, to be precise), Alaungpaya, a Burmese king, invaded Siam—or Thailand, as we know it—and brought back families of silversmiths to work for him. This seeped into the designs you see on the box.

….And the list of suspects goes on. Want to see them in person? Drop by our gallery between 11:00 am and 7:00 pm till October 14 (except Sunday).

Absolut Kapoor

Aaina Bhargava of Saffronart on Absolut’s latest collaboration with Anish Kapoor and his reinvention of the BOTTLE.                              

 London: Artists and Vodka? Certainly not a surprising association, but one that has constantly been given new meaning for the past 27 years by Sweedish vodka company Absolut.  In 1986 Andy Warhol started a long association between Absolut and the arts community by painting their vodka bottle, more recently, this year they have announced Anish Kapoor as the artist who will continue this tradition by creating a unique installation, his interpretation of the absolut bottle.  The work is to be made using Kapoor’s trademark engagement of the viewer with space.  The creation of the bottle will be made with ‘negative’ space employing a sculpting technique that has commonly been featured in many of Kapoor’s previous works, as well as his use of metals and the colour red.  The artist elaborates on this opportunity by stating,

           “Absolut has a long history with artists, from Warhol to many of my great colleagues. The idea of somehow encapsulating whatever it is that one does in a single moment….and kind of making it an Absolut Kapoor. It is a strange notion, but one that I felt I could at least go in pursuit of” –Anish Kapoor.”

Kapoor’s bottle will be one of the latest in the collection including the work of countless established contemporary artists such as Rosemarie Trockel and Louise Bourgeiouse who have contrinbuted through their interpretations of the bottle and it’s meaning [See images below].

Louise Bourgeouis, Andy Warhol, Rosemarie Trockel for Absolut

Louise Bourgeouis, Andy Warhol, Rosemarie Trockel for Absolut. Image Credit: http://images.idiva.com/media/content/2011/Feb/absolut_art_collection_more.jpg

Closer to home, Indian designer Manish Arora designed a bottle in 2009, and soon after Subodh Gupta (in 2011), Bharti Kher (in 2012), and most recently early this year, author Vikram Seth have all participated in this artistic alliance [see images below].

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 Collaboration between brands and the arts community is a common enough occurrence.  For istance you have internationally renowned artists such as Takashi Murakami and Yayoi Kusama who have both worked with large brands like Louis Vuitton, and more recently you have up coming artists like Thukral and Tagra who designed handbags for the Italian brand Etro.  With Absolut you can physically trace this history, starting with Warhol in 1986.  Warhol’s legacy is characterized by the genre of Pop Art, through deconstructing this term, it is evident that he essentially fused the worlds of popular culture and art together, making it more accessible or appealing to a wider audience.  Often these partnerships are accussed of having commercial overtones, or being marketing gimmicks for both the brands and the arists involved, but ultimately what they achieve is greater recognition for the artist and their works, thus providing audiences with an opportunity to discover what contemporary art is, therefore reaching a wider audience.  This focus on the audience and their experience with the work is what makes Anish Kapoor so apt and simultaneously unique as a choice to interpret the Absolut bottle. His works are conceived on the premise of viewers engagement with the space and the artwork – which is this case is the bottle – an object they have probably come across at least a couple of times.  The experience of viewing the installation encapsulates not only a very academic notion the engagement of audiences and space, but the mesh of popular culture and art as well which is extremely reflective of and imperative to the contemporary art scene.  Anish Kapoor himself reflects on this aspect of how an artwork functions (in relation to the audience) and what it can accomplish,        

 

Art is really all about transformation; it’s about taking a piece of metal, a lump of clay, a bit of cement, or whatever else and turning it into something that it isn’t. That fundamental transformation is truly mysterious; it is something that is in a way is wondrous. That moment of wonder is something that is deeply attractive and we are instinctively drawn to it, it is as if the work is saying come here, come and be part of this wonder, this thing that is happening. And I feel that intimacy with the viewer is something special, something we have to hold on to.” – Anish Kapoor.

The transformation of the bottle is what we are looking forward to, and have great expectations for. 

 For more information click here.

Indian Art Circle 2013/14 Lecture Program

Ambika Rajgopal of Saffronart shares a note on the upcoming series of lectures at SOAS.

London: Department of Art & Archaeology of the School of Oriental & African Studies, University of London, kick starts the Indian Art Circle lecture series starting on the 3rd October 2013. This monthly seminar spans over the year and provides a cohesive and comprehensive look into the visual culture of India.

The series goes right up to June 2014 and hosts a number of notable speakers. Some of the speakers include Richard Blurton, Curator of South and Southeast Asia at the British Museum and Jerry Losty, Curator Emeritus at the British Library.

With lectures on topics as diverse as ‘Kerala’s Guruvayur Temple’, ‘The Iconography of the Ass-Riding Goddess in Hindu Myths of Chaos, Misfortune and Disease’ and ‘North-Indian (kundan) goldsmithing’, this lecture series hopes to enlighten and inform those interested about Indian visual practice.

The first lecture in the series commences on the 3rd of October 2013 and will be Pepita Seth’s ‘Heaven on earth: The Universe of Kerala’s Guruvayur Temple’ at Khalili Lecture Theatre, SOAS, University of London.

All meetings will be followed by reception.

Indian Art Circle logo. Image Credit: IAC, SOAS

Indian Art Circle logo. Image Credit: IAC, SOAS

Schedule:

Thursday 3 October

Pepita Seth (Independent Scholar, Kerala)

Heaven on earth: The Universe of Kerala’s Guruvayur Temple

Khalili Lecture Theatre – 7 pm

**Please note that this lecture will take place in the lecture theatre on the Lower ground floor of the Main SOAS Building, opposite the Brunei Gallery

Wednesday 6 November

Dr Konrad Seitz (Independent Scholar)

Orchha not Mandu, 1592 not 1634: A revolutionary view of ‘Malwa’ Painting

B102 – 6.30pm

Wednesday 4 December

Dr Fabrizio Ferrari (Professor of Religious Studies, University of Chester)

The Iconography of the Ass-Riding Goddess in Hindu Myths of Chaos, Misfortune and Disease

B111 – 6.30pm

Wednesday 15 January

Saskia Konniger (Associate Researcher, National Museum of Ethnology, Leiden)

The Hidden Garden: North-Indian (kundan) goldsmithing, the repositioning of a craft in the face of past and present global dynamics.

B104 – 7 pm

Wednesday 12 February

To be confirmed

B104 – 7 pm

Wednesday 5 March

Professor Adam Hardy (Professor of Asian Architecture, Welsh School of Architecture, Cardiff University)

The Temples of Ashapuri: resurrecting a Pratihara/Paramara site in Madhya Pradesh

B104 – 7 pm

Wednesday 2 April

Richard Blurton (Curator, South and Southeast Asia, British Museum)

Some further thoughts on the image of Shiva Nataraja

B104 – 6.30 pm

Wednesday 7 May

Jerry Losty (Curator Emeritus, British Library)

The 16th Annual Toby Falk Memorial Lecture

Codex Casanatense 1889: an Indian 16th century album in a Roman library

B102 – 6.30 pm

Wednesday 4 June

Laxshmi Greaves (PhD student, Welsh School of Architecture, Cardiff University)

A series of figurative terracotta panels from the Gupta period Śiva temple at Ahichhatra, Uttar Pradesh.

B104 – 6.30 pm

For further information about the lecture series, please visit the IAC website.

Art evoking the spirit of hospitality at Mumbai International Airport Terminal

Ipshita Sen of Saffronart comments on Rajeev Sethi’s new project

New York: Rajeev Sethi, a prominent Indian scenographer, fills up the void of public art by initiating a phenomenal art project that is not only aesthetically pleasing, but at the same time acts as a gateway to India and its magnificently diverse and unique cultural heritage.

The installation, commencing September 2013, will convert over 4,39,000 square meters of space at terminal 2 of the Mumbai Internal Airport into a large installation of art works of different mediums ornamenting it. Mumbai, being one of India’s largest metropolitan cities, attracting vast numbers of international visitors, could not have been more apt a location to house a project of such scale and motive.

Sethi says “The art programmer seek to convert the airport into a spectacular doorway into India, integrated into the fabric of the city it is located in and initiating the visitor into the experience that lie beyond its doors”

Passengers flying into the new international airport terminal will be gracefully welcomed with Sethi’s magnificent project, aiming to introduce swarming passengers at the busy terminal with Indian art and a gateway to the culture, arts and crafts of India.

Art should not be the privilege of just the rich or museums, it should be displayed in large public places” says Sethi.

The entire project is a creative collaboration between contemporary artists and artisans of the state whose arts are being represented. It is an intriguing juxtaposition between age-old tradition and continuity. It lays emphasis on India being a country of dynamism and complexity, as it exists in several centuries simultaneously. The project defines what India is and how it is through layered narratives, simplistically representing India. It will take viewers on to a unique experience, one that’s unexplored.

The artists involved in the project are a mixture of local artisans and established artists such as Gulmmohammed Sheikh, Amitavada Das, Jagannath Panda and Riyas Komu amongst several others.

A few highlights of the project will include: recently unveiled segment of the project called “Udan Khatola’, ‘Touché’ and ‘Reappearances – Below the Tarmac’ in the capital, New Delhi, before it was transported to Mumbai. This too along with several other works of art, was created mostly by artisans from different states of India in the North, South, East and West. Overall, the project is funded by GVK and is the collaboration and coordination of over 1000 artists all over the country.

“There is no dearth of vision in this country. What’s more important is how you implement an idea. And in a country like ours where we have a luxury of committed skilful people, we can realize some of the most difficult visions. Machines would stay but I believe hands would always stay one step ahead,” says the scenographer,

Udan Khatola, is a piece of work where a couple of artists have collaborated on. It is a 6.5ft papier-mâché sculpture conceptualized by Sethi, made by Sabtir Kanjania and painted by artist Madhvi Parekh. The piece is enamored by various techniques used by scenic painters of Chandan Nagar during local rituals as well as ornamented with different kinds of horses as interpreted by different traditions across the Indian subcontinent.

“It is an amalgamation of Indian mythology and machines. Its structure and colours—blue, black and silver—give it a bright and royal look, making it look like a royal carrier and yet a fantastical flying plane,” says Parekh
The project is centered on six themes. The common umbrella theme is of ‘seamless India’ and constitutes the western gateway of Molela as described by Sethi. He adds “The northern gateway displays art from Kashmir; the eastern from Kolkata, and the southern gateway represents a very whimsical gopuram with gods and goddesses flying off”

The art displayed representing Northern India will cover at least 1.5 km of the terminal space. Srinagar hosted an event for the preview of murals before it was due to travel to Mumbai.

“The force of art and craft can create bonds of unity and cooperation between artisans of different areas and cultures. These arts and crafts act as brand ambassadors of civilization, heritage, culture and detail about the people, their living and status,” said chief minister Omar Abdullah, at the preview in Srinagar.  The large 32 by 16 foot mural represents Srinagar incorporating various places of worships from Mosques to Gurudwaras. A local artist, Fayaz Ahmed Jan, one of fourteen, working on it claimed to have spent over a year working on the mural.

For a personal touch, each of the commissioned artists was given a mobile phone encouraging them to document the works being made. These would be placed near the respective works, complimenting the work of art, creating a dialogue between the viewer and the artist. Almost like a sneak preview in to the artists mind.

The project overall unfolds hidden treasures and stories, layer after layer, winding and unwinding fragments of the subcontinent’s rich histories and culture, continuing forward enabling the viewer, both international and local, to admire the riches that the subcontinent has to offer. Therefore, Sethi with this unique initiative uses art and artistic representations of Indian culture and tradition, to build a sustainable platform for Indian art, especially folk Indian art on the international market for art.

Below you can enjoy a video on the project and more information can be found here.